Background
As Rockin' Wellness formed their first product, they needed a brand and a platform to sell from. Starting from zero was an exciting moment to grow from... it's only up from there. The question, "How far up?" is an answer that Rockin' Wellness is still surprising with.
 
Brief
Create a strategic brand and launch on an e•commerce platform from which the shake mix product could be sold online. Build a strong fanbase to help easily sell additional products to.

Strategy
Building upon the Rockin' Wellness tagline "Total Body Nutritional Shake for energy, focus and mood" I created and branded a new website called <http://www.RockinWellness.com>. The all Facebook marketing campaign focused on celebrating individual stories of people who are drinking the shake. The brand, centered around a simple logo mark, which visually explains the idea that BEING HEALTHY IS COOL. 

Results
After launching in April of 2011, RW experienced steady growth. As of April 2014, RW will break 2 Million Likes on Facebook which directly translates to millions in sales. Strong Films and I collaborated to introduce Rockin’ to the youTube world with a teaser video that currently has 127k+ views and counting…
 
In collaboration with Strong Films, we introduced Rockin’ Wellness to the youTube
world with a teaser video that currently has 127k+ views and counting…
custom e•commerce design
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